ELEVATOR As the enabler of the skyscraper and the modern metropolis, the elevator’s origins first in the mining industry and later in theatre scenography were mostly forgotten as it disappeared into the core. Inside the car, as a voluntary captive for a limited period of tine, users are stuck in a random sampling of mankind - a freeze-frame of the city. ADDED ATTRIBUTES Like the escalator or toilet, the elevator, compared with other elements is deeply in the hands of its manufactures. Is the role of the sensor embedded elevator to minimise the time spent in said elevator? Or is the time spent ‘stuck in a random sampling of mankind,’ the perfect time for commercial vendors to target shoppers based on the items that have been ‘sensed.’ Maybe shoppers are subconsciously steered to one floor based on their shopping habits or targeted with personal advertising whilst trapped in the space. Maybe an elevator ride will instead turn into the time it takes to complete a 30 seconds pitch.

ELEVATOR As the enabler of the skyscraper and the modern metropolis, the elevator’s origins first in the mining industry and later in theatre scenography were mostly forgotten as it disappeared into the core. Inside the car, as a voluntary captive for a limited period of tine, users are stuck in a random sampling of mankind – a freeze-frame of the city. ADDED ATTRIBUTES Like the escalator or toilet, the elevator, compared with other elements is deeply in the hands of its manufactures. Is the role of the sensor embedded elevator to minimise the time spent in said elevator? Or is the time spent ‘stuck in a random sampling of mankind,’ the perfect time for commercial vendors to target shoppers based on the items that have been ‘sensed.’ Maybe shoppers are subconsciously steered to one floor based on their shopping habits or targeted with personal advertising whilst trapped in the space. Maybe an elevator ride will instead turn into the time it takes to complete a 30 seconds pitch.